Go Zero

Go Zero

Go Zero

BETTER-FOR-YOU

BETTER-FOR-YOU

BETTER-FOR-YOU

DESSERTS

DESSERTS

All of the Sweet.

None of the Guilt.

All of the Sweet.

None of the Guilt.

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which craft?

Strategy that creates a sharp brand narrative which is visually exciting for the healthy desserts category.

Packaging Design System that balances delight and cleanliness across a diverse flavour and category range.

Brand Design that is sharp, creamy and has presence.

Rethinking from Zero.
Clean, yet, Indulgent.

Rethinking from Zero. Taste meets Health.

Ice cream, as an industry, screams delight. But in return, guilt echoes back. India is seeing a cultural maturity as people relook their diets and opt for a healthier lifestyle. However, there always seems to be a sacrifice.

We created an identity that brings out the indulgent delight of ice creams, while solidifying the philosophy of Go-ing Zero.

Ice cream, as an industry, screams delight. But in return, guilt echoes back. India is seeing a cultural maturity as people relook their diets and opt for a healthier lifestyle. However, there always seems to be a sacrifice.

We created an identity that brings out the indulgent delight of ice creams, while solidifying the philosophy of Go-ing Zero.

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Beyond just the Face;
Crafting a Personality

Beyond just the Face; Crafting a Personality

The front-of-pack catches attention. The full experience wins the customer. Every millimeter works.

Addressing concerns, conveying brand promises, answering what matters: sweetness source, ingredients, zero-sugar approach, founder expertise.

Clear. Elegant. Scannable.

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Designing the Delight System

The brand expands across many categories and flavours, each with distinct strategies and consumer expectations.

The brand expands across many categories and flavours, each with distinct strategies and consumer expectations.

Odd canvas of the cones. Diverse flavours in cups. Premiumness of the chocobars (and oh! the number of browns!). And many more.

The odd canvas of the cones. The diversity of cups. The difference in cups and tubs.The premiumness of the chocobars (and oh! the number of browns!).

Cassata

Cones

Cassata

Bars

Cassata

Cones

Cassata

Bars

40+

Flavours

8+

Categories

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Sleepy Owl Bottle

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©Witchcraft 2025

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©Witchcraft 2025

STAY WWITCHY

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©Witchcraft 2025