Go Zero
Go Zero
Better-For-You Desserts
All Sweet. Zero Guilt.
All Sweet. Zero Guilt.
which craft?
Strategy that creates a sharp brand narrative which is visually exciting for the healthy desserts category.
Packaging Design System that balances delight and cleanliness across a diverse flavour and category range.
Brand Design that is sharp, creamy and has presence.
Rethinking from Zero.
Clean, yet, Indulgent.
Rethinking from Zero. Taste meets Health.
Ice cream, as an industry, screams delight. But in return, guilt echoes back. India is seeing a cultural maturity as people relook their diets and opt for a healthier lifestyle. However, there always seems to be a sacrifice.
We created an identity that brings out the indulgent delight of ice creams, while solidifying the philosophy of Go-ing Zero.
Ice cream, as an industry, screams delight. But in return, guilt echoes back. India is seeing a cultural maturity as people relook their diets and opt for a healthier lifestyle. However, there always seems to be a sacrifice.
We created an identity that brings out the indulgent delight of ice creams, while solidifying the philosophy of Go-ing Zero.
Beyond just the Face;
Crafting a Personality
Beyond just the Face; Crafting a Personality
While the front-of-pack catches attention. Its the entire experience that wins the customer. Every millimeter is used to address concerns and convey brand promises.
While the front-of-pack catches attention. Its the entire experience that wins the customer. Every millimeter is used to address concerns and convey brand promises.
We answer key questions - sweetness source, ingredients, zero-sugar approach, and founder expertise. Clearly and elegantly.
We answer key questions - sweetness source, ingredients, zero-sugar approach, and founder expertise. Clearly and elegantly.
Everything designed to be scannable.
Everything designed to be scannable.
Stretching the Design System;
Flexibility meets Consistency
Stretching the Design System;
Flexibility meets Consistency
Stretching the Design System;
Flexibility meets Consistency
The brand expands across many categories and flavours, each with distinct strategies and consumer expectations.
The brand expands across many categories and flavours, each with distinct strategies and consumer expectations.
Odd canvas of the cones. Diverse flavours in cups. Premiumness of the chocobars (and oh! the number of browns!). And many more.
The odd canvas of the cones. The diversity of cups. The difference in cups and tubs.The premiumness of the chocobars (and oh! the number of browns!).
The visual system needed range while maintaining brand consistency.
The visual system needed range while maintaining brand consistency.
While we're delivering the best for our clients; we haven't shown ourselves around much.
Updates en route.
While we're delivering the best for our clients; we haven't shown ourselves around much.
Updates en route.
While we're delivering the best for our clients; we haven't shown ourselves around much.
Updates en route.