Top Dog

Top Dog

Cloud Kitch

Cross Culture Street Food

Cross Culture Street Food

topshot-topdog
topshot-topdog

which craft?

Naming for a delivery kitchen selling hot dogs to the urban youth.

Visual Design of any and every possible product variants and flavours that may arrive in the future.

Packaging Design thats builds the brand

Tone of Voice for the cleanest and sharpest images for e-commerce & q-commerce.

which craft?

Naming for a delivery kitchen selling hot dogs to the urban youth.

Visual Design of any and every possible product variants and flavours that may arrive in the future.

Packaging Design thats builds the brand

Tone of Voice for the cleanest and sharpest images for e-commerce & q-commerce.

The Hot-test Dog

The Hot-test Dog

The name needed to communicate cheekiness and functionality clearly. The position was simple: Be Loud & Cocky. Make good-duckin-hot dogs. Meaty, saucy and drowning in flavour.

A Sausage-y,
Meaty Logo

A Sausage-y,
Meaty Logo

Custom letterform: Meaty and stuffed, like our hot dogs. Designed to be re-arranged and used chaotically. Same brand - new mess.

Custom letterform: Meaty and stuffed, like our hot dogs. Designed to be re-arranged and used chaotically. Same brand - new mess.

layout-topdog
layout-topdog
packagingstack-topdog
packagingstack-topdog
wideposter-topdog
wideposter-topdog
foodshot-topdog
foodshot-topdog
BrandPattern-topdog
BrandPattern-topdog

Letting the
Dogs Out

Letting the
Dogs Out

The packaging is not a place to sell. Its an unboxing experience. A clean top, to prepare for the messy reveal. Visually dense pattern, that makes sure you know who it is. Cheeky copy, that get you excited for a stuffing.

The packaging is not a place to sell. Its an unboxing experience. A clean top, to prepare for the messy reveal. Visually dense pattern, that makes sure you know who it is. Cheeky copy, that get you excited for a stuffing.

sauceondog-topdog
sauceondog-topdog
fooddisplay-topdog
fooddisplay-topdog

While we're delivering the best for our clients; we haven't shown ourselves around much.

Updates en route.

STAY WWITCHY

©Witchcraft 2025

While we're delivering the best for our clients; we haven't shown ourselves around much.

Updates en route.

STAY WWITCHY

©Witchcraft 2025