Daybreak
Founded by Sumedh Deshpande, Daybreak is an oral beauty brand. We named and designed it by bringing new-age minimalism, with vibrant, emotive colours.
Our core challenge was creating a visual concept that made delightful response in the audience. All while addressing the primary competitor: Perfora.
Naming
Creative Direction
Brand & Visual Identity
Packaging Design
Product Visualisation
E-commerce Visuals
the question
How do you create oral beauty out of oral care? Can we we bring a sense of lifestyle here, like the skincare industry?
Tl;Dr
its a new day… break
(Adults... I tell you. Everybody is tired).
story & science of design
beyond the face
The front of pack is a critical thing. But not everything. So, we build a larger visual range from the core emotions of the brand: pretty sky colours, outline boxes, sharp shadows, toothpaste-y typography, cute iconography, and modern layouts.
Think around the box
Stacked like rows of teeth. Some wider than the others, yet all sitting together. Daybreak's boxes make modular layout systems that are distinct. Things break out once in a while, but we manage.
shouting in the e-fishmarket
Amazon thumbnails are a warzone of attention. Every competitor trying to get chosen. We use the maximum available space, while still keeping visual language consistent even under the tightest constraints. (The chains of e-comm giants. phew.)
The listing pages feature creatives that highlight the selling points while being completely on-brand.
