All In
Go All-in or go home
Identity Design
Motion
Pitch Deck
All In Capital is a young & new-age seed-stage venture fund led by Kushal Bhagia and Aditya Singh. They believe great ideas succeed only when you use everything you have to make it work.
Meant for folks who are tinkering with the next game-changing idea. They might be second time founders, or still in there college dorm. All it needs, is for you to go all-in.
the question
How do you make a traditionally corporate sector relevant and exciting? Can a VC be more human and less institutional?
Tl;Dr
Young. Dynamic. New-Age. A waving flag. Going all-in with you. Good ideas work even as a sketch. One for all, all for one.
One for all. All for one.
A logo that is a symbol and typemark in itself. We take the awkwardness of the short letter name and use it to our advantage to create a unified mark.
But does the logo win a fight?
The most important place for the logo to exist was in a grid of competitors. You often see a logo grid as backdrop with multiple investors and sponsors next to each other. We prioritised standing out in this grid.
shoot for the stars
For a VC, the main place of interaction is not some product or store, but its website. Partnering with Chariot, we created a website that takes a bold step.
Intentional fun
VCs use lots of words. They are used so often that the words start losing their meaning. It becomes necessary to add personality to the words through visuals to simple hit the point harder.
add a little flair
For a VC, the main place of interaction is not some product or store, but its website. Partnering with Chariot, we created a website that takes a bold step.
the napkin sketch
Small gestures, Big dreams. Like an rough napkin sketch drawn just to communicate the bare idea — almost naked. But thats the delight. Do you go all-in even when the idea is rough around the edges? Yes. Always.
There is energy. There is fun. There is a modern flair. But in the end, its hardcore business. We created a pitch deck that stays true to All-In's personality while doing corporate heavy lifting.
