which craft?
Naming of a dual entity; a podcast, as well as, a B2B SaaS Fund formed by Siddharth and Nansi Ahluwalia.
Brand Strategy that captures the boldness and energy of the brand and shows the commitment of the fund and podcast to consistent growth.
Identity Design that rethinks the traditional VC approach and goes for a stark colour-driven visual identity.
Motion Design that injects energy into a youtube-first podcast setup.
Event & Space Design for their main launch and their studio space to bring to life the energy of the brand.
OLD IDENTITY
NEW IDENTITY
Who even cares about a VC's logo? Lets walk the talk.
If we say we're bold, confident, and care about bringing founder's story to the limelight; lets be that. More than words, more than an over-explained logo. Be Neon. Live Neon!
